Google-owned, YouTube is now launching the TikTok-like Green Screen feature, a tool that will enable users to use up to a 60-second video segment from any eligible YouTube video or YouTube Shorts as the background for their new original Shorts video. Moreover, YouTube says that the new TikTok-like Green Screen remix feature can be used with any public YouTube video unless the creator has opted out.
Copyrighted Content Cannot be Altered Using the New TikTok-Like Feature
Furthermore, the only exception to this involves music videos that include copyrighted content from YouTube’s partners or others with visual claims. Also similar to Cut, any video created with TikTok-like Green Screen comprises a link back to the original content creator for attribution’s sake. On iOS, creators can also use the Green Screen tool in the YouTube Shorts camera to choose any photo or video from their device gallery as the background, the company says.
YouTube Shorts is in Competition with TikTok With the Launch of the Green Screen Feature
YouTube’s decision to make its platform’s videos public for remixing is meant to be a competitive edge as the competition with TikTok heats up. It’s notable that it made the feature opt-out by default, suggesting videos are basically up for grabs unless a creator says otherwise. So far, there hasn’t been a major backlash to this decision, as some creators feel that YouTube Shorts is just another way to get their channel discovered, or normally aren’t worried about Shorts eating into their own audience, as it’s a different type of viewing experience.
Moreover, when YouTube was asked why the company was prioritizing iOS over Google’s own mobile platform, YouTube only replied that it was prioritizing the demand to move quickly when launching the new features. “Our priority is bringing the best experience to our creators as quickly as possible, and sometimes that means we bring particular features to one platform before another,” a spokesperson said.