Apple's CEO Tim Cook

Apple CEO Tim Cook has said that the Indian iPhone market is incredibly exciting and a major focus for the company, as the Cupertino-based iPhone maker opened its first retail store in India. According to him, Apple set a quarterly record in India and it had a double-digit growth year-over-year in the country. “I was just there, and the Dynamism in the market, the vibrancy is unbelievable,” said Tim Cook.

Indian iPhone Market is Apple’s Top Priority

It should be noted that Apple considers India as a priority market as it is not just for selling its products but assembling them as well. The Foxconn plant assembles various iPhones in the country and billions of dollars worth of these phones are exported from India. “Overall, I couldn’t be more delighted and excited by the enthusiasm I’m seeing for the brand there. There are a lot of people coming into the middle class, and I really feel that India is at a tipping point, and it’s great to be there,” Cook told investors.

Looking to replicate what China did to Apple’s business in the last 15 years, the tech giant is eyeing India’s massive market with an expanding middle class to power sales growth, The new stores in Mumbai and Delhi come at a time when Apple is trying to deepen its retail push in India. “We were particularly pleased with the performance we saw in emerging markets and achieved all-time records in Mexico, Indonesia, the Philippines, Saudi Arabia, Turkey and the UAE, as well as a number of March quarter records, including in Brazil, Malaysia and India,” Cook said during the earnings call.

Apple’s Retail Push in India

Apple’s interest in India is evident from the fact of the company’s recent push in the retail department first with the online store and then two offline ones. “Over time, we’ve been expanding our operations there to serve more customers, and three years ago, we launched the Apple Store online, and then, as you just mentioned, we launched two stores just a few weeks ago, and they’re off to a great start, one in Mumbai and one in Delhi,” said the CEO of Apple.

Also read: Apple Opens Its First Retail Store in India


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