Microsoft has rolled out free verification system for LinkedIn that will allow users to verify their identity and their place of work.

LinkedIn, the professional networking platform owned by Microsoft, is once again making headlines with a second round of layoffs in 2023. This time, approximately 668 employees are facing the unfortunate news of job cuts. Earlier in the year, in May, LinkedIn had laid off 716 employees, citing the need to “re-organize for greater agility and growth.” However, the new wave of LinkedIn layoffs is framed as “streamlining our decision making,” according to the official statement released by LinkedIn.

LinkedIn Layoffs: A Year of Unpredictability

The decision to undertake a second round of layoffs within a single year raises questions about the company’s overall strategy and its efforts to adapt to evolving market dynamics. LinkedIn has experienced remarkable growth, with its revenue exceeding $15 billion in the previous fiscal year; this growth has been hughlighted by stories in notable publications, such as the Financial Times, emphasizing the platform’s appeal to influencers and CEOs.

LinkedIn generates revenue from advertising sales and by offering subscription services to recruiters and sales professionals who leverage the platform for talent recruitment. Microsoft, as the owner of LinkedIn, has faced challenges due to a slowdown in hiring and reduced advertising expenditure, despite the platform consistently attracting new members, amassing a community of 950 million users.

AI Innovation Amidst Workforce Streamlining

LinkedIn, like many tech companies, has been heavily investing in artificial intelligence (AI) throughout the year. They’ve introduced AI-powered tools for generating profiles and job descriptions and have been rumored to be working on an AI job coach. These initiatives demonstrate the platform’s commitment to staying at the forefront of innovation within the professional networking and job-seeking space. The layoffs, however, beg the question of how these advancements align with the company’s staffing decisions.

Back in May, LinkedIn opted to reduce its workforce by 716 employees, focusing on sales, operations, and support teams, as part of an effort to simplify its operations and eliminate organizational layers. This move aimed to enhance the efficiency of decision-making processes within the company.

Also read: LinkedIn to Cut 716 Jobs as it Phases Out its Chinese App


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