An influencer marketing platform, Walee raises $2.7M seed from a seed funding round led by Pakistani communications company, Z2C, which focuses on technology to monetize entertainment, social, sports, and commerce.
Walee raises $2.7M seed to improve their product development
Walee – An Islamabad-based marketing platform – was founded by Muhammad Ahsan Tahir in 2019. The purpose of this platform is to connect influencers with media agencies to bring about a proper marketing campaign. The startup has a major network of over 50,000 influencers while having a combined reach of 100 million followers. Walee plans to expand its services to the Middle East and accelerate its product development with the recent funding.
Fatima Hyder, Group Chief Strategy Officer at Z2C, said; “Walee’s data-driven content analysis and influencer ecosystem approach is a paradigm change for the media and advertising industry. Given our ongoing investments across OTT, eCommerce, and eSports platforms, the inclusion of Walee fits perfectly into our vertically integrated business strategy. We understand, better than most, how challenging it is to build a business from scratch and to scale it amidst the pandemic.”
A little about Walee and their services
Through this platform, brands and influencers can collaborate to promote their services or products on different social media platforms. Moreover, the influencers can sell products of their partner brands and earn a commission on every sale. They can also keep an eye on how much they’ve earned and withdraw the money through any preferable channel. For brands, Walee has introduced social media listening tools that help brands to monitor and analyze respective conversations on all social media platforms.
Muhammad Ahsan Tahir, co-founder, and CEO of Walee, commenting on the occasion, said; “Since 2019, advertisers and agencies have turned to Walee’s ecosystem to advance influencer marketing campaigns and utilize social listening tools. This equity financing from Z2C comes as Wales scales to meet strong regional demand about influencer search, campaign management, and measurement. We offer feature-rich enterprise solutions in the region that offer sentiment and semantic analysis in multiple regional languages including Arabic for social and digital media content and will serve enterprise customers through five offices.”
Source: Tech Juice