YouTube sensation MrBeast, known by his real name Jimmy Donaldson, has raised concerns about the proliferation of fake AI ads on social media platforms. This concern stems from a recent incident where a deceptive advertisement surfaced on TikTok, featuring a deepfake of Mister Beast promising $2 iPhones. Donaldson took to social media, expressing his apprehension, stating, “Lots of people are getting this deepfake scam ad of me… are social media platforms ready to handle the rise of AI deepfakes? This is a serious problem.”
Deepfake of Mister Beast AI Version Took Over the Internet
The focal point of this controversy revolves around a TikTok ad that showcased an AI-generated version of MrBeast. In the ad, an AI voice, distinct from MrBeast’s, announced an unbelievable offer of iPhone 15 Pros for a mere $2 to a purportedly lucky 10,000 individuals. The video displayed MrBeast’s logo and a seemingly verified username, making it appear authentic. However, it quickly became evident that this was a sophisticated deepfake designed to deceive unsuspecting viewers.
Lots of people are getting this deepfake scam ad of me… are social media platforms ready to handle the rise of AI deepfakes? This is a serious problem pic.twitter.com/llkhxswQSw
— MrBeast (@MrBeast) October 3, 2023
Blurred Boundaries of Reality and Deception
Deepfakes, a type of artificial media, have grown increasingly sophisticated, posing a significant challenge to identifying their authenticity. While the MrBeast ad exhibited some imperfections, such as lip-sync errors, it serves as a stark reminder of the advancing realism AI is capable of achieving, further blurring the line between reality and deception. This incident also emphasized the pressing need for social media platforms to fortify their defenses against AI-generated deepfake content.