Pop icon Taylor Swift and NFL star Travis Kelce have set the internet ablaze with their engagement news, and Meta has now confirmed that their Instagram post has broken records within hours of going live.
The couple, who officially announced their engagement through a series of photos on Instagram, sent fans into a frenzy. According to Meta, the post reached over 1 million reposts in less than six hours, while clocking 14 million likes in the very first hour. By the end of the day, it had soared past 21.2 million likes, cementing itself as one of the fastest-growing posts in Instagram history.
The Engagement Post That Broke the Internet
The post featured a carousel of heartwarming photos, beginning with Kelce on one knee in a dreamy floral garden. Another photo showed the two hugging, while Swift proudly displayed a dazzling diamond engagement ring designed by Kelce himself in collaboration with Artifex Fine Jewelry.
Their caption; “Your English teacher and your gym teacher are getting married” combined with a dynamite emoji and a snippet of Swift’s 2024 hit So High School, made the announcement uniquely personal. Fans immediately flooded the comments with congratulations, memes, and predictions about what could be the most talked-about wedding of the decade.
Where It Stands in Instagram History
While the post is smashing records, the ultimate benchmark remains Lionel Messi’s iconic 2022 World Cup victory post, which currently holds the crown with over 74 million likes. Right now, Swift and Kelce’s announcement sits just outside Instagram’s top 20 most-liked posts of all time on track to surpass Billie Eilish’s 2021 blonde hair reveal, which has 21.9 million likes.
Interestingly, not all of Instagram’s record-breaking posts belong to celebrities. A simple picture of an egg from 2019 still holds the second-most-liked spot with over 60 million likes, proving the internet’s unpredictability.
The Swift Effect in Full Swing
Swift’s engagement post has already sparked a ripple effect beyond social media. The $400 Polo Ralph Lauren dress she wore in the photos is reportedly selling out rapidly, while Kelce’s classic knit sweater is also drawing attention. Swifties are now bracing themselves for the inevitable storm of speculation surrounding the wedding dress, venue, and guest list.
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