The head of the social media platform said that Instagram will become more video-focused over time. He further said that we are going to make Instagram a better experience.

The head of Instagram, Adam Mosseri, shared a video from his Twitter handle right after Kim Kardashian and Kylie Jenner criticized Instagram for trying to be like TikTok. The head of the social media platform said that Instagram will become more video-focused over time. He further said that we are going to make Instagram a better experience.

Kardashians Complained About Instagram Being More Video-Focused

Kim Kardashian and Kylie Jenner, two of the most followed people on Instagram, voiced their concerns regarding Instagram being more Video-Focused, they further added that it is turning into another TikTok. Kylie Jenner wrote;  “Stop trying to be TikTok I just want to see cute photos of my friends. Sincerely, everyone.”

In response, Adam Mosseri mentioned that the app would continue to support photos. Still, he believes that Instagram will become more video-focused over time since it is what people are liking, sharing, and consuming on the platform. He further mentioned that the platform will still support photos while it leans into focusing on video. Instagram launched Reels in 2020, shortly after TikTok experienced enormous growth due to its short-video format.

Instagram was Born As a Photo-Sharing App

Instagram was born in 2010 to share filtered images with your friends, but, it is now a far different version than what it used to be before. Users have recently been overwhelmed with suggested reels from profiles they don’t even follow, making Instagram a bit more like TikTok. Instagram has launched many of these video features, to keep the users engaged and attract new generations approaching the social media platforms. In May, Adam Mosseri, the Head of Instagram, posted a video on Twitter saying; “We’re moving Instagram to a place where the video is a bigger part of the home experience.”

Read more: Instagram Receives Severe Backlash Over Leaning More Towards TikTok’;s Design

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