Fake Imtiaz Store North Face Backpack Scam Reels in Netizens with Sob Stories and Unreal Deals
In yet another digital trap targeting Pakistani social media users, a cunning Imtiaz backpack scam is making the rounds online, this time using Facebook as the main hunting ground. The ploy? Pretend to offer premium North Face backpacks for a dirt-cheap price, all under the guise of an emotional employee revenge story. This wave of deception is a calculated phishing scheme designed to harvest sensitive banking details, especially from unsuspecting users in search of a bargain.
The scam usually starts with a heart-tugging post: a supposed former employee or their child claims their parent was “wrongfully terminated” by Imtiaz after years of loyal service. In retaliation, they “leak” a secret employee link to claim discounted North Face backpacks. The price? Just PKR 560.
For context, an original North Face backpack costs between $70–90 (up to PKR 20,000), and even first copies in Pakistan’s thrift markets go for PKR 4,000 or more. But the scammers’ masterstroke lies in emotional appeal and urgency, enough to make users bypass logic.
From there, victims are led to phishing websites, where they’re prompted to enter full debit/credit card details, including CVV codes; the promised backpack, of course, never arrives.
Midway through the scam’s online spread, some savvy users started trolling the posts instead of falling for them. One of the most viral responses reads:
“Bro can you send a pic of the backpack? I just want to see once before ordering na 🫣. Thanks yaar!”
But jokes aside, victims have reported unauthorized transactions and potential data leaks after interacting with these fraudulent sites. Some report that even if their cards weren’t charged right away, the stored data was likely sold to third-party fraud rings.
Amid growing concern, Imtiaz Stores issued a formal warning, stating:
“We never offer prizes through personal messages. These links are not from Imtiaz.”
The company emphasised that only official announcements on verified pages should be trusted and urged users to report scam content immediately.
Scams like this thrive on a few repeat tactics:
- An emotional but fake story to build trust
- A too-good-to-be-true offer to entice clicks
- A form or quiz demanding private data
- Floods of fake comments to lend credibility
If you’ve fallen for the Imtiaz backpack scam, act fast:
- Contact your bank or card provider immediately
- Monitor your account for suspicious activity
- Freeze or replace your card if needed
- Warn friends and family, especially those less tech-savy
Stay sharp. Stay safe. Think before you click.
Read more:Fake Delivery Package Scam Continues to Dupe Users
