Twitter partners with Shopify to integrate the merchants’ Twitter profile page with direct links to the products they have for sale, this will also help the sellers to easily grow their business through the social media platforms. Shopify said in a press release; “Twitter’s hundreds of millions of users represent potential connections for independent merchants, and that’s why Shopify is the first commerce platform to partner with Twitter as it continues to scale its Twitter Shopping ecosystem.”
Twitter partners with Shopify to attract more e-commerce brands
Shopify President Harley Finkelstein posted a tweet regarding Twitter’s partnership with Shopify, she wrote; “We just unlocked a potential billion-dollar opportunity for merchants. Scaling your business just got a lot easier.” While Twitter said that it expects the new partnership with Shopify to help bring more e-commerce brands to its social media platform. Shopify also highlighted several new initiatives to help grow its commerce business, including; token-gated commerce to grow in the NFT space, partnering with Alphabet Inc for local shopping, and launching Tap to Pay on iPhones in a deal with Apple Inc.
