In the recent news, TikTok is launching a new Creative Agency Partnerships (CAP) University program that is devised to help creative agencies become “TikTok experts,” the company announced on Wednesday. The platform states that the five-week program will teach enrollees what they need to know about getting started on TikTok and how to use the medium to up their marketing game.
The CAP University Program Will Enable Creative Agencies to Become TikTok experts
“The goal of CAP University is to inspire next-level creative content on the world’s fastest-growing entertainment platform,” TikTok said in a blog post about the announcement. “After completing the program, enrollees will be able to lead conversations with their clients, concept and create for the platform, and continue driving their clients’ business forward. Most importantly, enrollees will have a newfound understanding of the creative possibilities on and off the platform.”
The Program Will Consists of Live Webinar Sessions for the Training
The courses of the new program for creative agencies to become TikTok experts will be hosted as live webinar sessions and will start on April 19. The sessions for the creative agencies will focus on a variety of topics and will start off by helping creative agencies gain the baseline knowledge of TikTok and provide advice on how to begin leading customer relationships. The final session is prepared to assist agencies to dive more in-depth into the TikTok Creator Marketplace, the company’s in-house influencer marketing platform, and become TikTok experts.
Furthermore, TikTok’s new educational initiative for the creative agencies will allow the company to create and form new creator collaborations while also allowing agencies to be better positioned to promote on the platform while attaining the title of TikTok experts.