In the recent news, social media platform, Facebook has set up its own TikTok account on the video streaming platform. The account has already amassed some 15.1K followers, as of the time of writing, despite not having posted any public videos. The account is verified by TikTok and Facebook also confirmed it’s legit.
Facebook’s TikTok account was discovered a couple of days ago by social media consultant Matt Navarra.
Look who just joined TikTok pic.twitter.com/q0ifaTFPMY
— Matt Navarra (@MattNavarra) March 13, 2022
Facebook’s TikTok Account Has Now a Verified Status on the Platform
The new TikTok account of Facebook had acquired a blue checkmark indicating its verified status. But its absence of content and somewhat odd bio — “We believe people can do more together, than alone.” — made people question the account’s authenticity. In addition, the bio of the TikTok account links out to the Facebook app on Google Play, not the Facebook website or some sort of official communication channel.
“Brands leverage a variety of channels, including some of our social media platforms, to reach and engage with the people using their products and services every day,” a Meta spokesperson said. “Our intent with establishing a brand presence and cultivating community on platforms like TikTok or others is no different.”
Facebook may want to juice its Gen Z user base by leveraging TikTok (or its ad platform), after having recently reported flat monthly active user growth in its last quarter and, significantly, its first-ever drop in daily active users. And while it is true that large labels use a variety of channels for marketing and communications.
Apps Like TikTok are Growing Very Quickly, Claims Mark Zuckerberg
In Meta’s Q4 2021 earnings, CEO Mark Zuckerberg reiterated this point in a call with investors. “People have a lot of choices for how they want to spend their time, and apps like TikTok are growing very quickly,” Zuckerberg said. He later added that “TikTok is so big as a competitor already and also continues to grow at quite a faster rate off of a very large base.”