Theatre Screen

The thriving automaker, BMW has announced a new in-car technology, called Theatre Screen at this year’s CES. The huge 31-inch, 32:9 display will be installed into the ceiling of the luxury cars of BMW, dropping to convert the back seats into a “private cinema lounge.”

The New Theatre Screen Can Also Access Video Streaming Services

The BMW Theatre Screen itself has an 8K resolution of roughly 8000 x 2000 and can play content with a 16:9, 21:9, or 32:9 aspect ratio. It’s a Fire TV device, which suggests that just like other soundbars, sticks, and televisions operating Fire OS, it can access most modern video streaming services and other Fire TV apps to stream over the car’s own 5G connection.

Read more: BMW Unveils its Latest Color-Changing Paint Technology ‘E-Ink’ at CES

Furthermore, Theatre Screen comprises surround sound, of course, with a system consisting of more than 30 speakers from Bowers & Wilkins. BMW represents the sound as being “4D” because it encloses speakers built into the rear seats themselves so viewers can feel the audio vibrations in more intense moments. When the Theatre Screen drops from the ceiling, BMW says “the roller sunblinds for the side windows and the rear window are closed and the ambient lighting in the rear of the vehicle is dimmed.” 

BMW’s Private Cinema Lounge Experience is for its Luxury 7 Series Cars

BMW has a functioning prototype of Theatre Screen built into a car on the CES show floor with which BMWBlog had a hands-on experience. The firm tried to obscure the exact model of the car the system was installed in, and wouldn’t answer questions about its identity, but BMWBlog states that it seems to be a part of the company’s luxury 7 Series.

Moreover, BMW is yet to disclose when the system might be open to consumers or how much it could end up costing. But during the company’s CES presentation, BMW’s presenter said that the features “look quite similar to what will be launched very soon in series production.” That suggests it might appear before BMW’s other big CES tech announcement, its color-changing E Ink car, which it described as an “advanced research and design project.”

Source: The Verge 


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