Lahore-based B2B e-commerce startup, Zarya has successfully raised $1.7 million in pre-seed funding, as announced by the company on Monday. The pre-seed funding round was directed by Raed Ventures and participants involved Fatima Gobi Ventures, US-based Class 5 Global, Global Founders Capital, and Egyptian social commerce startup Taager, according to the official press release.
Zarya Intends to Create Smoother Retail Process for Small-Scale Businesses
Furthermore, as per the press release, B2B e-commerce startup, Zarya intends to eliminate the friction small-scale retailers encounter in sourcing products, managing delivery, and collecting payment” using the recently raised pre-seed funding. This would clear up the retailers’ time to concentrate on sales, it continued. Several of Zarya’s customers are housewives looking to make additional income, the company shared.
Currently, the app has more than 3,000 items at the moment, of which a notable portion is women’s and children’s clothing, it said, continuing that the platform was developing to include new categories such as abayas, shoes, socks, home textiles, and makeup.
The Raised Seed Funding Will Allow Zarya to Expand Supply Offering
Moreover, the raised pre-seed funding from Raed Ventures and others will allow the B2B e-commerce startup, Zarya to expand its supply offering while sustaining reliability. “Being successful at scale will require robust supply chain and process automation to ensure the service is reliable and remains customer-centric,” the press release further stated.
The B2B e-commerce startup, Zarya was established by brothers Faisal and Saad Zahid. Faisal is a former director of product management at Careem while Saad directed operations for numerous businesses in Pakistan ranging from industrial-scale farms to steel manufacturing, as per the press release.
The B2B E-Commerce Startup Will Employ Social Media Apps for Sales
“Pakistan has over 100 million YouTube and 45m Facebook users. They are spending more than three hours per day on social media apps. If [they are] spending so much time online, it’s quite natural to start buying and selling while on social media apps. We aim to give our sellers every opportunity to thrive in this environment,” Faisal stated while reflecting on the pre-seed funding raised by Zarya.