subscription service

Microblogging platform, Twitter is now increasing the price of its subscription service, Twitter Blue, from $2.99 to $4.99 per month. Starting in October, existing subscribers will have to pay more. Apart from the US, the price hike of the subscription service is also applicable to other countries like Australia, Canada, and New Zealand with new fees being 6.99 AUD, 6.49 CAD, and 6.49 NZD (previously 4.49 NZD).

Subscription Service ‘Twitter Blue’ Will Offer Features Such as ‘Undo Send’

Subscribers of Twitter Blue will get features like “undo send” that gives you the ability to fix a tweet in a certain time window, customized icons and navigation bar, the ability to change your profile picture to an NFT, ad-free articles within the Twitter Blue Publisher network, and access to top articles shared by your network. Twitter informed subscribers about this price change via email over the last few days.

“This change helps us continue to build some of the features you’ve been asking for, improve upon the current ones you already love, and sustain our mission of supporting journalism,” the email said. Several users criticized Twitter’s move saying the current set of features of the subscription service is not enough to justify the price — maybe an edit button could change that opinion. The company first launched its subscription service Twitter Blue in Canada and Australia last June with an expansion to the U.S. and New Zealand last November. 

Snapchat’s Paid Features Are Performing Better Than Twitter Blue

Twitter hasn’t revealed any numbers about how many users have paid for this subscription service, and it doesn’t separately disclose earnings through subscriptions in its quarterly reports. A report from analytics firm SensorTower noted that Snapchat+, which launched on June 29, 2022, is already doing better than Twitter Blue.

Read more: #BoycottCareem Trends on Twitter, After Careem Tweets in Favor of PTI


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