The famous short video clip app, TikTok is now launching the feature of longer videos. This new feature of the app will enable the option to create videos of up to 3 minutes in length after first testing the modification with a larger number of creators over the past several months.
Previously, the app allowed videos of up to 60 seconds in length, after initially increasing from 15-second clips. This 60-second video format had since been imitated by newer TikTok rivals, such as Snapchat Spotlight and YouTube Shorts.
“With longer videos, creators will have the canvas to create new or expanded types of content on TikTok, with the flexibility of a bit more space,” explained Product Manager Drew Kirchhoff, in the firm’s announcement.
Furthermore, TikTok has been developing its features to more than just posting 60-second videos. The company has recently added TikTok Jump mini-apps which creators can connect to their videos. It involves recipes, tutorials, quizzes, even service bookings.
It was intended to be the “last mile” after a user has finished viewing the video and want to learn more about the thing they showed or explained there. Even the lengthier videos will seemingly not be able to recount that, hence the mini-apps.
In addition, this latest change to video length could make TikTok even more of a rival to YouTube, which has been concerned enough about TikTok’s growth to launch its TikTok opponent directly in its app, YouTube Shorts. The firm recognizes its platform advantage isn’t how short the videos are, but the combination of features it offers, involving its comprehensive library of special effects, AR tools, music catalog, and the dialog generated among creators by means of specialized devices like stitches and duets.
Source: The Variety
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