Spotify is now testing a new Featured Curators feature that promotes popular user-created playlists alongside its official Spotify playlists, as announced by the company on Monday. The new feature is part of a limited-time test that is developed to promote user-created playlists on Spotify. The feature is also a way for listeners to discover more music on the audio streaming platform.
Furthermore, the platform says that the curators it has selected for this feature are music lovers with established followings and popular playlists on Spotify. Users in select markets will begin to see Featured Curator playlists suggested in-app and on their homepages. Spotify intends to tweak the new feature which promotes user-created playlists throughout the testing period.
Listeners Will Have a New Way to Discover Popular User-Created Playlists
“Our goal is always to make Spotify the number one destination for the best listening experience, and with this pilot, we’re giving listeners a new way to discover music from fellow fans who are as engaged as they are,” the company said in a blog post about the announcement. “We’re always testing unique and different listening experiences and programs for our fans, and we’re excited to watch this one unfold.”
Moreover, the new feature which promotes user-created playlists will make it easier to discover the numerous popular user-generated playlists on the platform. With this new test, Spotify states that it’s experimenting with taking playlist creation and discovery even further following its thriving launches of flagship playlists like Discovery Weekly.
Spotify Has Also Updated its Popular Playlist Creation Tool ‘Blend’
In addition to this, the rollout of the new test comes a few days after Spotify updated its popular playlist creation tool called Blend. The feature presently enables two Spotify users to see where their musical tastes coincide by combining together their favorite songs to find those they have in common. This Blend then revises daily with new songs according to everyone’s listening practices. Last week, Spotify extended Blend to let users create playlists with up to 10 people, or even with some of their favorite artists.
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