Pinterest has launched the “Try On for Home Decor’ feature, which enables Pinners to shop for the home decor inspiration they find on Pinterest using augmented reality. Pinners can virtually place items from retailers like Crate & Barrel, CB2, Macy’s, Walmart, West Elm, and Wayfair in their home using the Pinterest Lens camera, and try before they buy.
Try on pins are more popular than standard pins
The AR feature follows the launches of Try On for Lipstick and Eyeshadow. The virtual home decor experience is launching live across more than 80,000 shoppable Pins, while the beauty experience is currently available across 14,000 shoppable Pins. Pinterest said that Pinners are 5x more likely to purchase from Try On-enabled Pins than standard Pins.
Pinterest said that in the past year, there’s been a 32 percent increase in the number of Pinners engaging with shopping surfaces on Pinterest. As people continue to use visual search to shop on Pinterest, Lens camera searches have increased year-over-year by 126 percent, and Try On for Beauty usage has increased by 61 percent. A Google survey from 2019 indicated consumer interest in AR, with 66% of people saying they wanted to use AR for help when shopping.
How does the ‘Try on for home decor’ feature works?
While browsing home decor products in the iOS or Android app, three dots will appear in the top right corner of ‘Try On enabled’ Pins. Click the Pin and ‘Try in your space’ to see the virtual product through your camera lens. Adjust and place home decor products in your space to envision how they would look, and browse product information within the Pin for more details. To shop, click the Pin to be directed to the checkout page on the retailer’s site.
Source: Tech Crunch