Pattern Technologies has successfully raised a six-figure funding led by Deosai Ventures. The six-figure funding round also saw participation from Sabr Capital, Arbisoft, and strategic investors across Singapore, MENA, Europe, and the UK. Founded earlier this year by Yahya Humayun and Syed Wajeeh Haider along with Mahpara Pittafi, Samad Raza, and Talha Ayaz, Pattern is on a mission to disrupt the restaurant industry in Pakistan.
Pattern Technologies’ Provides Digitizing Services to Restaurants
Pattern’s platform digitizes restaurants and allows them to acquire, retain, and boost loyalty programs for clients without paying high commission fees and fixed subscription charges. Using Pattern’s technology, restaurants can serve dine-in, takeaway, and delivery orders using their fleet or third-party services available on the platform.
It also serves customers with personalized loyalty and discount programs that match their preferences and usage patterns. Shortly after launching its pilot phase, Pattern acquired more than 50 restaurants in Lahore serving thousands of customers, and plans to expand to other cities in the coming months.
Yahya Humayun who has previously worked at Airflit, Byte, and Dastgyr, said, “Restaurants have suffered the most during the pandemic causing most renowned international and local chains to shut down their operations. Restaurant owners are struggling to grow their on-premise and in-house revenue amidst increasing food and operational costs. Through our platform, we’ve managed to help our partner restaurants grow their net incremental revenue by 66% on a month-on-month basis.”
The Raised Six-Figure Funding Will be Used to Scale Their Technology
“Delivery aggregators charge commissions as high as 40 percent from restaurants on every unsustainable order. Our platform enables restaurants to own their customers’ data, run loyalty campaigns, and manage dine-in, takeaway, and delivery orders on their own terms without any subscription or high commission fee,” explained Syed Wajeeh Haider, Co-Founder at Pattern, who was also one of the earliest team members at Dastgyr. The founders shared that the six-figure funding will be used to scale their technology, hire the right people, and expand business operations across Pakistan.