Mark Zuckerberg, CEO of Meta, recently unveiled a new tagging feature for Threads, resembling hashtags but with a distinctive twist. The new Threads’ tagging feature allows users to engage in topic-specific conversations by using hashtags, which are then transformed into blue-text hyperlinks within Threads. The initial phase of this feature is set to undergo a “limited test” in Australia before reaching a broader audience.
Post by @zuckView on Threads
Exploring Threads’ Tagging Feature
The tagging feature introduces a streamlined approach to categorizing discussions. Users can initiate a topic-related conversation by typing a “#” into the post text field, prompting a card with relevant topics to appear. Each topic on the card is accompanied by a post count, akin to Instagram’s functionality. Notably, Threads users can assign only one topic per post, a deliberate choice to discourage spamming and maintain the platform’s clean aesthetic. This marks a departure from traditional in-line hashtags, providing a visually appealing alternative.
As Meta ventures into new threaded conversation, Threads’s new tagging feature reflects the company’s commitment to promoting meaningful and organized discussions within the platform. According to the company, the upcoming developments are expected to shape the future of Threads, offering users a unique and efficient way to navigate conversations through this evolving tagging mechanism.
Continued Refinement by Meta
While the current version of the tagging feature restricts users to a single topic per post, Meta assures ongoing improvements as they refine the functionality. This commitment indicates that the initial test version is a stepping stone towards a more polished and versatile feature. The move aligns with Meta’s broader efforts to enhance Threads’ capabilities, including options to control visibility across Instagram and Facebook, independent account deletion, and the introduction of pinned posts.