Meta-owned photo and video-sharing platform, Instagram has now confirmed that it will soon begin testing new ‘ultra-tall photos’. According to reports, the company will introduce support for slimmer, taller 9:16 screen ratio photos to help them fill the entire screen as users scroll through the app’s feed. Currently, the platform tops out around a 4:5 screen ratio when displaying vertical images that have been cropped accordingly and the new test of ultra-tall photos will begin “in a week or two”.
Instagram is Now Matching the Full-Screen Reels with the Testing of New Ultra-Tall Photos Feature
“You can have tall videos, but you cannot have tall photos on Instagram, so we thought maybe we should make sure that we treat both equally,” Instagram head Adam Mosseri said during his weekly ‘Ask Me Anything. Earlier, Instagram’s TikTok-like redesign was criticized by some photographers for the way it forced all photos to awkwardly display in a 9:16 frame, hence the new addition of ultra-tall photos.
Instagram is Also Working on Users’ Race and Ethnicity
Reportedly, the company still intends to showcase that ultra-tall photos experience but without mandating it across the board. As per the reports, the company has also said it will reduce the number of recommendations being shown to users until it is better at selecting content they will actually enjoy. Recently, the platform has begun asking some users about their race and ethnicity. The company said if they do not know people’s race or ethnicity, they will be limited in assessing how their products impact different communities.