new music feature

Meta-owned Instagram has now rolled out a new music feature ‘1 Minute Music’ track for its Reels and Stories, which is a set of music tracks and videos, exclusively available on its platform. The new music feature 1 minute music has only been introduced in India for now so presently it comprises music from over 200 Indian artists to keep users in India engaged with Instagram content.

The New Music Feature Will Inspire Artists to Release One-Minute Music

The photo-sharing platform believes that the new music feature will make Instagram content more entertaining, and inspire other artists to release their one-minute music on the platform as well. 

“Music is a catalyst for trends on Instagram today. In fact, Reels is becoming the platform for people to discover music and artists too. With ‘1 Minute Music’, we’re now giving people access to an exclusive set of tracks they could use to make their reels more entertaining. We’re also hoping this platform serves as a paradigm for established and emerging artists to share their own music, and create their own videos, all on Reels,” said Paras Sharma, Director, Content & Community Partnerships, Facebook India (Meta).

Instagram’s 1 Minute Music Will Also Include Exclusive Music Videos 

The music will be accompanied by music videos, which too will be available exclusively on Instagram. Music distribution and artist services company, Believe, has collaborated with Instagram for this association. 

“Reels is a core part of our plans, as we look to engage audiences for our artists, and immerse their songs in pop culture. I’m glad Instagram’s seeing this artist’s behavior and innovating with #1MinMusic – which is a very relevant, new-age genre of music today. We hope this provides the structure for artists, emerging and established, to understand the way they need to think about short-form video. We’re glad to have worked with Instagram on this,” said Vivek Raina, Managing Director, India at Believe.

Read more: Instagram is Now Launching a New ‘Visual Refresh’ for its Platform


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