Popular features leaker, Alessandro Paluzzi recently tweeted that Instagram is testing a video reaction option to reels in an attempt to compete with its rival, TikTok. Reels are short and amusing videos that enable users to express their inventiveness, encourage their brand, and so on.
#Instagram is working on the ability to create reaction videos to #Reels ? pic.twitter.com/Mzo55UgTU0
— Alessandro Paluzzi (@alex193a) May 24, 2022
The New Video Reaction Option Will Let Users Create Response Videos
Instagram launched reels in 2020, and the feature turned out to be a tremendous hit. Users used it to participate in trends, interact with their community, spread knowledge, and explore new ideas. The feature was mainly inspired by TikTok, which also features short, entertaining videos. These videos are both fun and academic. TikTok also hosts a reaction feature known as the ‘duet’ feature, which lets users create videos that respond to the videos other TikTok users have made.
The reaction videos appear on people’s newsfeeds with the original video embedded in them. The video reaction option allows users to interact with one another and promotes community engagement. It enables users to continue specific trends and turn them into viral sensations. This way, users get noticed when they piggyback on the TikTok videos of users with comparatively more significant followings by reacting to their content.
Instagram’s Stories Was Inspired by Snapchat
The collaborative element that the video reaction option gives to the app is one of the biggest draws of the app. Paluzzi predicts Instagram will soon release a video reaction option inspired by TikTok. Almost every social media platform acquires some feature from another rival app in an attempt to become users’ favorite platform. Instagram introduced Stories in 2016, which was inspired by Snapchat. In 2018, it introduced an updated Explore feed that Instagram also stole from Snapchat. In the same year, the platform introduced AR filters inspired by the same app. Fortunately, for Instagram, all three of these features turned out to be immensely successful.
Read more: Instagram Rolls Out New Music Feature ‘1 Minute Music’ for Reels and Stories