Instagram has started testing paid subscriptions on the platform for select creators. Paid subscriptions will allow creators to provide exclusive content to their subscribers, the creators in the US were chosen to use the feature. But, the company says it has plans to expand access to more users over the next few months.
Paid subscriptions incorporate various features to broadcast exclusive content
Paid subscriptions feature includes Subscriber Lives, which allows creators to broadcast exclusive Lives to their subscribers; Subscriber Stories, where creators can create stories only for their subscribers; and Subscriber Badges, which lets creators see a subscriber badge next to comments and messages so they can easily identify their subscribers.
Adam Mosseri, head of Instagram, said in a video post; “Subscriptions are one of the best ways to have a predictable income, a way that is not attached to how much reach you get on any given post, which is inevitably going to go up and down over time.” Mark Zuckerberg wrote; “I’m excited to keep building tools for creators to make a living doing creative work and to put these tools in more creators’ hands soon.”
🎉 Subscriptions 🎉
Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences:
– Subscriber Lives
– Subscriber Stories
– Subscriber Badges
We hope to add more creators to this test in the coming months. More to come. ✌🏼 pic.twitter.com/SbFhN2QWMX
— Adam Mosseri (@mosseri) January 19, 2022
How much cut will Instagram take from the revenue?
Creators can set a variety of monthly prices, ranging from 99 cents to $99 for paid subscriptions. The company has also not shared what revenue percentage it would then take, although Mark Zuckerberg said in a post last year that it will be less than the 30 percent that Apple and others take. Ten creators are part of the early test, including basketball player Sedona Prince, Olympian Jordan Chiles, and astrologer Aliza Kelly.