InDrive, also known as InDriver, is all set to expand its operations in five cities in Pakistan. The service currently operates in eleven cities in Pakistan, including; Karachi, Islamabad, and Lahore. The development came as another ride-hailing service discontinued its operations in five major cities of Pakistan. InDrive’s Director of Public Relations Natalia Kolmakova said; “Pakistan is an exciting market. We have launched our services there to support convenient mobility solutions. As a corporation, we have always prioritized entering underserved areas.”
The Rise in InDrive’s Popularity
Since the rise in prices of petroleum products and inflation, the fares of ride-hailing apps also went excessively up which has forced people to shift to a much more affordable version. The idea of InDrive is to give freedom to the user to suggest their fare which also worked as a great marketing strategy in the current economic conditions.
Sidra Kiran, Manager of Public Relations and Communication for the South Asian region of inDrive, said; “The inDrive service will expand its operations to five additional locations while keeping a lid on the exact details.” She further added; “InDrive is among the most downloaded ride-hailing apps in Pakistan, accounting for 40% of the category’s downloads. InDrive, a worldwide IT and transportation platform launched in 2012, provides services in 47 countries.”
A Profitable Business Model
InDrive is an international ride-hailing service used by more than 14 million people across 160 international cities. Its Real-Time Deals (RTD) model brings power back to the people and the drivers by allowing both of them to directly negotiate lower fares. The ride-hailing service also provides fair compensation to drivers and provides them the opportunity to preview routes before accepting a fare. Arsen Tomsky, CEO of inDrive said; “inDrive has thrived across the globe by advocating for the rights of both drivers and passengers in cities that are often overlooked by giant ride-hailing corporations.”