According to an analysis performed by app tracking group Apptopia on behalf of international media, Netflix games have been downloaded a total of 23.3 million times and average about 1.7 million daily users. In other words, less than 1 percent of 221 million Netflix users are playing games that are included in the streaming giant’s subscription plan.
Netflix Games have Expanded to Over Two Dozen Titles
The streaming giant has rolled out its game feature with only five Netflix games that have now expanded to two dozen. The games include some highly respected Netflix titles including Into The Breach and Moonlighter. The company is also planning to add a game based on its original series The Queen’s Gambit. Netflix’s head of external games, Leanne Loombe, said; “We’re still intentionally keeping things a little bit quiet because we’re still learning and experimenting and trying to figure out what things are going to actually resonate with our members, what games people want to play.”
The company has shared some details in the shareholders’ letter regarding Netflix games, it reads; “Since launch, we released an additional five games, bringing the total to ten for 2021. It’s still very early days but we’re pleased with our progress. In 2022, we’ll expand our portfolio of games across both casual and core gaming genres as we continue to program breadth of game types to learn what our members enjoy most.”
Netflix Lost Nearly One Million Subscribers
It has been a rocky year for Netflix as it announced in its Q2 earnings that the subscribers had dropped between April and June by a whopping one million. The streaming company reported 220.67 million subscribers at the end of June, down from 221.64 million in the previous quarter. The company has blamed its slowed subscriber gain on the global economy, the war in Ukraine, and account sharing.