Twitter is set to relaunch its Twitter Blue subscription service on 12th December. The service was suspended after a huge fake account fiasco took over the internet, with many celebrities and brands leaving the platform in protest. However, the base price of $8 per month has been increased to $11 per month for Apple users. According to Twitter, “We’re relaunching @TwitterBlue on Monday – subscribe on the web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue checkmark.”
— Twitter (@Twitter) December 10, 2022
What to Expect from Twitter Blue Subscription Service?
The Twitter Blue Subscription Service will offer the blue tick marks after the account has been reviewed and verified. The subscription will also support editing tweets and “early access” to other “select new features.” Twitter also said that replies from Twitter Blue accounts would be prioritized in mentions and searches, and they would see half the ads. However, if the user tends to change his Twitter handle, display name, or profile photo, the blue checkmark will be removed until his account is reviewed again. The company will use golden ticks for brands to differentiate between official accounts and Twitter Blue subscribers, whereas grey ticks will be used for government and multilateral accounts.
Why is the Subscription Service More Expensive for Apple Users
Twitter is charging more from Apple users to offset the 30% cut that Apple takes on revenues from apps for iOS. Recently, Elon Musk posted on Twitter that “Apple has threatened to withhold Twitter from its App Store, but won’t tell us why.” The post has received negative attention and has sparked rumours about a possible tiff between Apple and Twitter; later, Musk posted a video of him and Apple CEO Tim Cook walking around Apple’s HQ; he said that that have “resolved the misunderstanding about Twitter potentially being removed from the App Store.”
Good conversation. Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.
— Elon Musk (@elonmusk) November 30, 2022