Twitter Inc. intends to initiate testing on a number of new features, including a subscription-based program called “super follows” that will allow the users to earn revenue on-site to charge money for an additional, exclusive layer of content, the company announced on Thursday.
An official of Twitter stated, the company had been “examining and rethinking the incentives of our service — the behaviors that our product features encourage and discourage as people participate in a conversation on Twitter.”
The news was announced while its yearly Analyst Day presentation Thursday, the company presented a mock screenshot of a Super Follow account charging $4.99 per month. The said exclusive content could reportedly consist of “bonus tweets, access to a community group, subscription to a newsletter, or a badge indicating your support.”
“We think that an audience-funded model where subscribers can directly fund the content that they value most is a durable incentive model that aligns the interests of creators and consumers,” stated Dantley Davis, Twitter head of design and research.
Twitter has also informed that the company is further exploring the notion of enabling users to tip their popular accounts. Twitter did not answer when these features will launch or produce any clear-cut specifications on how they will operate.
“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves,” a Twitter spokesperson announced in a statement.
Another possible feature Twitter is working on is “Communities” that will enable the users to design, explore and join communities, such as communities of users who are concerned about social justice or those who are plant parents.
Moreover, users who will lead the communities would further be able to establish and enforce social standards that go above Twitter’s standard terms of service. The feature is part of the firm’s endeavors to increase user growth by more efficiently connecting users with topics and preferences that they want to implement.
“We must improve at letting people have conversations that are more targeted to the relevant communities or geographies they’re interested in,” Beykpour said.
Source: The Verge