European automotive manufacturer, Peugeot, has officially launched operations in Pakistan – with its exclusive partner Lucky Motor Corporation – followed by the opening of eight 3S Peugeot-Lucky motor dealerships in six cities, as well as a state-of-the-art car assembly facility in Pakistan. The newly launched Peugeot 2008 comprises of several high-tech features like adaptive cruise control, forward collision warning, blind-spot detection, hill-start assist, lane-keeping assist, electronic stability programming (ESP), drowsiness detection, road sign, speed limit recognition and recommendation, a 180° camera, overhead vehicle view, etc.
The launch of the Peugeot-Lucky motor created 650 jobs in the country
LMC CEO Asif Rizvi said the company has invested Rs4 billion in the Peugeot-Lucky motor project — including plant, machinery, and sales network — which led to the creation of 650 jobs. He said LMC is set to change the automotive landscape of Pakistan by introducing a European brand. Talking about the newly launched Peugeot 2008 model he said that it gives enough power equivalent to 1,800cc and delivers at a fuel consumption rate of as high as 15km per liter as compared to 10 km per liter for a 1,800 cc engine.
Linda Jackson, CEO of the PEUGEOT brand, said: “We are delighted with this partnership and what it means for the Pakistani market. This will be the first time a European car is assembled in Pakistan and we are excited to work with Lucky Motors to support employment, localization, and the local automotive industry in the country. Internationalization is a key focus for PEUGEOT, with the B and C segment SUV growth representing a great opportunity for us. This is also bolstered by the evolution of the legislation of the country towards electrification which is in line with our own strategy.”
Dealerships in Pakistan
Peugeot has added the names and locations of its dealership in Pakistan to its official website. They are:
Islamabad – Peugeot Expressway
Faisalabad – Peugeot Textile City
Gujranwala – Peugeot Green Fields
Lahore – Peugeot Samaa and Peugeot Defence
Sialkot – Peugeot Sports City
Karachi – Peugeot Macca and Peugeot Clifton