TikTok-style feed

Video streaming giant, Netflix will now launch a new TikTok-style feed feature, Kids Clips that specifically targets its younger viewers this week. The platform is launching Kids Clips on its iOS app, which will display short video clips from its library of children’s programming to help young viewers find something to watch. 


The New TikTok-Style Feed Feed Feature is Similar to Fast Laughs


According to reports, the TikTok-style feed feature is built upon Fast Laughs, the comedy feed it rolled out earlier this year. Unlike Fast Laughs, however, Kids Clips videos will be horizontal instead of vertical and will take over the entire screen. 


Read more: Netflix Games Begin its Global Launch on Android, Starting This Week

Moreover, kids will only be able to view 10 to 20 clips at any one time. Netflix will add new clips every day based on the current shows and movies available on the platform, as well as future ones expected to arrive on the service. 


Netflix is Working to Combat Decision Fatigue


Both these features are part of the streaming platform’s attempts to combat choice burnout, which ails several of its subscribers. Netflix also rolled out a shuffle play feature named Play Something back in October to assist viewers to find something to watch based on their viewing patterns without having to scroll endlessly through the app. 


Netflix’s Kids Clips Feature is Still in the Testing Phase


In addition to this, Netflix still refers to TikTok-style feed feature, Kids Clips as a “test,” and it won’t be available to all its users just yet. For now, it’s launching in selected markets, including the US, Canada, Australia, Ireland, and Latin American countries. 


Source: Bloomberg


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