Meta-owned, Instagram is now allowing users to share anyone’s posts or Reels through a QR code. Moreover, users can also share a QR code location through its searchable Map experience. While people usually think about sharing posts through direct messages or a URL, QR codes can be effective in marketing campaigns, for example, the Coinbase Super Bowl ad. Several users have noticed this option for sharing.
Instagram Can Share Any Reel, Posts, or Location Via the QR Code
Users can head to any Reel, post, or location and hit the three-dot menu to see the option for QR code sharing. Alternatively, on the web, users can add “/QR” to a post’s URL to generate a QR code. Notably, Instagram has had the feature of sharing profiles through QR codes for a few years now. However, this is the first time the company is releasing such an option for individual posts.
“To make it easier for people and businesses to share specific content, we recently launched the ability to create QR codes for profiles, tags, locations, reels, and more,” said a Meta spokesperson. App sleuth Alessandro Paluzzi had previously shared that Instagram was working on the QR code-sharing feature. Now it seems to be available to the general user base.
Other Startups Have Also Worked to Incorporate the New Technology
Some startups like Batch have tried to use QR codes to make shopping quicker. So it wouldn’t be surprising if Instagram leverages QR codes to push its shopping-related efforts. Shoppers can display demo products or stage them virtually to eventually drive customers to individual product posts on Instagram via QR codes.
In July, a Google executive mentioned that young people in the U.S. are increasingly using platforms like TikTok and Instagram to discover new places to visit, and the Meta-owned platform rolling out sharable QR codes can aid that search for the next great restaurant or live music venue.