For years, content creators have whispered a familiar warning: *“Avoid saying ‘link in bio’—Instagram will tank your views.”* But now, Instagram has officially stepped in to debunk the myth once and for all.
Adam Mosseri, Head of Instagram, has directly addressed this long-standing speculation in a recent update. “If you say ‘link in bio,’ it will not affect your reach one way or another,” he confirmed. “You’re more than welcome to say it as much as you like.” His statement aims to reassure creators that their posts won’t be penalized for encouraging users to visit profile links.
This clarification comes amid years of rumors claiming that Instagram’s algorithm deliberately suppresses content with external redirects. However, independent testing by marketing giants like Hootsuite shows no evidence that using the phrase “link in bio” has any measurable impact on reach or engagement.
So, if your views are down, it’s likely not the phrase—it might just be your timing, content quality, or repetitive calls to action. Experts note that viewer fatigue from recycled captions or less visually engaging content may play a more significant role than the wording itself.
That said, marketers still advise creators to mix up their CTAs and keep content fresh. Use analytics tools to monitor outbound traffic and try features like Stories with link stickers, pinned comments, or even direct messages for better click-through strategies.
Bottom line? The algorithm isn’t out to get your “link in bio”—but your audience *is* looking for value. Give them that, and the clicks will follow.
Read more: Instagram Adds New Features to DMs
