Meta smart glasses are stepping into a new era to reshape the wearable tech and luxury fashion, this time with the high-performance flair of Oakley and the timeless sophistication of Prada. Building on the runaway success of the Ray-Ban Meta glasses, Meta is now collaborating with eyewear powerhouse EssilorLuxottica to introduce AI-powered smart glasses under these globally iconic labels.
Meta Smart Glasses Tech Meets Sports Performance
Meta teased its upcoming Oakley collaboration with a cryptic new Instagram account, signaling that “The next evolution is coming on June 20.” According to internal documents reviewed by CNBC, the Oakley smart glasses are designed specifically for active users and athletes—those who already use Meta’s Ray-Bans to capture action-packed moments like tennis matches, skiing trips, and fitness routines.
The Oakley models are expected to cost around $360, reflecting their more rugged, weather-resistant build. While they’ll feature similar core technology to the Ray-Ban Meta glasses—including Meta’s AI voice assistant and camera features—they’re likely to come with enhancements tailored for sports environments.
The thick frames will be perfect for housing critical hardware like microphones and processors, Oakley’s signature designs serve both form and function. This partnership is Meta’s strategic pivot to capitalize on a growing niche: high-tech eyewear for the athletic and outdoor market.
High Fashion Meets AI
Perhaps even more game-changing is Meta’s newly formed alliance with fashion legend Prada marking Meta’s first direct foray into luxury fashion tech, extending beyond sporty aesthetics to the world of couture. Thanks to Prada’s existing 10-year licensing agreement with Luxottica, the collaboration opens doors for future Meta-enabled smart eyewear under Prada, Prada Linea Rossa, and Miu Miu brands.
Insiders suggest that Prada’s thick temple designs are ideal for integrating Meta’s smart components, allowing for seamless inclusion of AI chips, cameras, and audio devices. While an official release date hasn’t been confirmed, the deal gives Meta an elevated edge in the competitive wearable market, blending high-end luxury redefining tech.
Meta’s Expanding Empire in Smart Eyewear
Meta’s continued partnership with Luxottica—recently renewed in a $5 billion deal—shows serious intent. With over 2 million pairs of Ray-Ban Meta glasses sold since 2023 and plans to scale up production to 10 million units annually by 2026, Meta is clearly betting big on smart glasses.
The upcoming third-generation Ray-Bans, expected later this year, will reportedly include a built-in display, further advancing Meta’s lead in the space. But they’re not alone: Alphabet and Warby Parker are collaborating on AI-powered glasses, and Snap is developing a sixth-generation version of its Specs line, all pointing to a tech race that’s heating up fast.
For now, all eyes are on Meta—and with Oakley and Prada in its corner, the future of wearable tech has never looked more stylish.
Read more: Meta Reportedly Planning to Launch AR Glasses by 2024
