A trending chocolate bar from Dubai has unexpectedly disrupted global pistachio supply chains, sparking a sharp rise in prices and leaving confectionery producers scrambling for raw materials. The phenomenon, driven by the viral success of the “Can’t Get Knafeh Of It” chocolate bar, has made Dubai chocolate triggers worldwide pistachio shortage more than just a catchy headline—it’s now a reality for the global nut trade.
Crafted by FIX Dessert Chocolatier, a UAE-based company founded by Sarah Hamouda and Yezen Alani, the chocolate bar fuses milk chocolate, crispy kataifi pastry, and a rich pistachio cream center inspired by the iconic Middle Eastern dessert knafeh. Initially a niche creation launched in 2021, it skyrocketed to global fame after a TikTok video showcasing the treat racked up over 120 million views in December 2023.
The sudden and explosive popularity of the chocolate has led to a dramatic increase in demand for pistachios, pushing prices up from $7.65 to $10.30 per pound in under a year. Industry insiders note that this surge is not only due to viral consumer demand but also to existing supply constraints in key producing countries.
The United States, the leading exporter of pistachios, has been contending with a reduced harvest, resulting in a pivot to selling more in-shell nuts rather than the shelled variety used in confectionery. Meanwhile, Iran, another major player in pistachio production, has ramped up exports to the UAE by 40% over six months to meet the soaring demand.
Retailers in several countries have begun limiting sales of pistachio-infused chocolates, while global brands like Lindt and Läderach are grappling with sourcing issues for their own pistachio-themed offerings. What began as a localized dessert bar has now exposed the fragility of global commodity markets and highlighted how viral trends can reshape entire industries almost overnight.
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