As Muslims throughout the world celebrates Ramadan festivities, Meta brings back its Month of Good campaign with new immersive experiences and features. Meta said in a blog post; “Last year, our community exchanged more than 20 million “Happy Ramadan” posts and comments on Facebook, and WhatsApp video calls spiked on the first day of Eid. Despite the barriers to coming together in person, Ramadan remains a time for generosity, charity and reflection.”

Meta’s Month of Good Campaign

Meta introduced some new features to its Month of Good campaign to provide “more ways for people to explore, inspire and express good across the apps. Through new resources and features, people can discover ways to show kindness and give back to their communities.” The new immersive features include:

Express Good: Connnect with friends and family during Ramadan with new Instagram stickers designed by @HalaAlAbbasi, and new WhatsApp stickers illustrated by Murat Kalkavan. There will be new avatar stickers available in the Facebook app, as well as new camera effects and stickers on Messenger and Messenger Kids. Also, families and loved ones can get together virtually to watch exclusive Ramadan Facebook Watch and IGTV series from creators such as Khalid Al Ameri, The Food Rangers, etc.

Inspire Good: Meta will collaborate with creators, communities, publishers and NGOs to spotlight those who are making a positive impact in their communities and inspire others to do the same. On Facebook, UK-based director Basma Khalifa will host a video series to celebrate today’s changemakers and small businesses in the Muslim community. On Instagram, creators from around the world will share special moments from their Ramadan celebrations through a series of live videos throughout the month.

Explore Good: Start a pay-it-forward chain to share acts of good, inspire others to do the same and spread the kindness by using the hashtag #MonthofGood.

Meals for Reels and Ramadan Talks

As part of the campaign, the company is launching #MealsforReels in partnership with the Mohammed bin Rashid Al-Maktoum Global Initiatives foundation, the UN World Food Program, and the UN High Commissioner for Refugees agency. The initiative invites content creators from around the world to raise awareness and funds to distribute more than 1 billion meals throughout 50 countries. Meta is also bringing back “Ramadan Talks,” featuring top global creators in a series of discussions held on Facebook and Instagram. Hosts and guests include chef Shaheen and influencers such as Maha Jaafar, Jessica Kahawaty, and Asad Memon to chat on topics including digital strategy, food content creation, and the environment. One of the perks of Ramadan is charity, and Meta will work with creators and public figures to support three non-profits in Lebanon, Egypt, and Morocco.

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Source: Meta Blog


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