Meta has pitched augmented reality with Reels ads and Facebook Stories to the advertisers at IAB’s NewFronts – an advertising conference where companies introduce their new advertising options to media buyers; companies in attendance included TikTok, YouTube, NBCUniversal, and more. Alvin Bowles, Meta’s vice president of business ecosystem partnerships, said that video is the future […]
Facebook is now launching a new AR Group Effects feature on Facebook Messenger video calls and rooms. Group Effects bring new AR filters and effects that can be applied to all members on a call, at the same time. These AR Group Effects feature will be rolled out soon to Instagram, Facebook says. Facebook Messenger […]
On Monday, Facebook announced that it will be investing $50 million to develop the metaverse projects and to ensure they are “built responsibly,” as per a new blog post from Facebook vice presidents Andrew Bosworth and Nick Clegg. Clegg and Bosworth stated that the company is concerned about how the metaverse idea will manage problems […]
US tech giant, Apple’s rumored AR/VR headset will be devised to depend on another device and may have to offload more processor-heavy tasks to a connected iPhone or Mac. As per a recent report, Apple is working on a custom chip for the headset. The latest chip of AR/VR headset is reportedly designed to […]
Chinese video streaming app, TikTok is now testing an experimental set of AR developer tools that would allow content creators to build augmented reality effects for the platform. The said platform is called TikTok Effect Studio and is presently in private beta. The company has stated that Effect Studio is just an “experiment” at this […]
Social media giant, Facebook has launched a test app ‘Horizon Workroom’ to create a virtual-reality workspace that is much more interactive compared to routine video conferencing. The company is expecting remote work to become the latest norm and is creating this new remote work app with the help of Oculus. Virtual-Reality Remote Work App […]
A US-funded Pakistani e-commerce startup called ‘Chahyay.com’ has employed modern technology into selling furniture through the means of online stores. The company has overcome the conventional trends of furniture being available only in local markets, as now it can be bought online from e-commerce markets, as the location is no longer a barrier to enter […]